What is "Pivot"?
If you are involved in startups, you may have heard about Eric Ries' "LeanStartup" at least once. Our company, Waveon, is also trying to practice theconcept of Lean Startup. The term "lean" means "without fat", which implies nowaste. In this context, a lean startup is a methodology for startups thatrecommends eliminating unnecessary elements, quickly testing products, andmoving agilely. Eric
Key Performance Indicators (KPIs), the Compass of Business
Establishing goals and plans is the top priority when starting anything. Evenwhen starting a diet, we set a goal to lose a certain amount of weight. Inbusiness, a commonly used term for company or project goals is KPI. The term KPIis used in every department, from HR to marketing, planning, and development.What is KPI, and how can it be applied to business? What is KPI? KPI stands forKey Perf
Methods for Writing a Business Plan for Startups
You may want to start your business right away after deciding to start up, butthere's a challenging hurdle: writing a business plan. In the early stages of astartup, there are many reasons to write a business plan. Startup business plansare mainly written for the purpose of attracting investments (IR) from VCs orgovernment agencies, or for internal decision-making purposes, such as businessst
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A must-read article if you want to do a side project
In the era of multiple jobs, many office workers are starting activities invarious fields other than their main job. They work as YouTubers by filming andediting videos diligently, or write blog content based on personal experiences.They also gather team members from various places to create new productstogether. Today, I would like to talk about side projects that create new valuein everyday
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Recommended Side Project Platforms for Non-developers
Why are side projects popular? Interest in side projects is really heating up.With the onset of the contactless era due to COVID-19 and the weakening conceptof a lifelong career, more and more people are looking to find a new identityoutside of their main occupation. A 'side project' is a term that encompassescreating new results by investing time outside of one's main occupation. In apreviou
Preventing Flawed MVP Development in Startups - The Mom Test
Recently, various hypothesis testing methodologies such as MVP, prototypes,pre-prototypes, and lean startups have been employed in startups to developfail-proof products. However, when you try these processes yourself, you'll findthat they require more resources and time than you might think. Is there a wayto reduce even the resources involved in hypothesis testing? In this article, weintrodu
A few methods to gather 10,000 users in a short period and the probability seen through data - Viral Marketing
To run a business, you need customers. Generally, you may think of advertising.There are many advertising channels, such as Google, YouTube, Facebook,Instagram, Naver Search & Display ads, which you may have heard of andexperienced in real life. Why do the majority of companies fail to generaterevenue through advertising and eventually go out of business, even though thebusiness is as simple
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Bubble.io - Complete review of the No Code Tool
Complete guide ever of no code tool, 'Bubble'
5 Components of a Perfect SEO Marketing Strategy
Are you struggling with how to start marketing your startup, and where tobegin?If so, start with SEO marketing that doesn't cost you anything! Inessence, SEO marketing means building a website that is search engine-friendly,like a blog, and encouraging users to search and visit the site directly, ratherthan through ads. It maximizes the quantity and quality of traffic throughnatural search re
B2C vs B2B: Which is More Profitable?
Discuss the differences in profitability between B2C and B2B models in the SaaS sector. B2C models typically have larger market sizes but shorter sales cycles and higher churn rates, while B2B models focus on smaller, niche markets with longer sales cycles but potentially higher-value contracts and more stable customer relationships. The profitability for each model depends on various factors including the company's specific goals, resources, and market dynamics.
How to build a B2B SaaS Sales Pipeline?
If you are developing B2B products, sales are essential to sell your products tocustomers. Therefore, most B2B companies put much effort into increasing salesefficiency. The reason is that when sales efficiency increases, revenuenaturally increases. However, many companies are struggling to build a propersales pipeline. In this article, we will explore how to build a sales pipeline,specifical
The 10 Core Principles of a Lean Startup
The Lean Startup is a methodology developed by entrepreneur Eric Ries, whichemphasizes the importance of testing and validating ideas quickly andefficiently in order to build a successful business. The Lean Startup helpsfounders reduce risk by validating hypotheses and iterating experiments. Thecore principles of the Lean Startup can be summarized as follows: The Principlesof Lean Startup:1.
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What is Churn and Why is it important?
Churn Rate refers to a metric that measures the number of customers who havestopped using a service during a specific period. This metric is crucial in theSaaS (Software as a Service) industry, which operates on a subscription businessmodel. In recent times, with intensifying marketing competition, preventingcustomer churn has become more important than acquiring new customers. Thisarticle ai
Email Marketing Explained: Top 5 Strategies for Success in 2023
Explore the World of Email Marketing: Learn the Basics, Effective Strategies, and Key Tips. Uncover the significance of this marketing method, debunk myths, and find guidance on building subscriber lists, crafting content, and optimizing your approach.
What is MRR (Monthly Recurring Revenue) and How to calculate it?
MRR, or Monthly Recurring Revenue, is a crucial metric in subscription-basedbusinesses. It indicates the total monthly recurring income generated from allsources and assumes a similar income will be received in subsequent months.However, if a large contract results in a significant increase in income, it maybe necessary to evaluate whether or not it should be included in the MRRcalculation. I
